Aberdeen Emerging Markets Investment Company


Situational Analysis Of Aberdeen Emerging Markets Investment Company Limited

Aberdeen favors short-term emerging markets bonds

The situational analysis will help in developing the marketing strategy of Aberdeen Emerging Markets Investment Company Limited by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths to be used to maximize the marketing influence of Aberdeen Emerging Markets Investment Company Limited.

Aberdeen New Thai It And Abrdn China Inv Co Confirm Approval Of Reconstruction And Merger

It has been confirmed today, by the Boards of abrdn China Investment Company Limited and Aberdeen New Thai Investment Trust, that following the New Thai shareholder vote at todays second general meeting the proposed scheme of reconstruction and combination of the companies has been approved, concluding with the appointment of the liquidator to New Thai under the scheme. The change of investment policy to one of investing in Chinese equities for ACIC was approved on 26 October 2021. RNS statements from the Companies can be found HERE and HERE respectively. Further information can be found on the abrdn China Investment Company Limited website: www.abrdnchina.co.uk

abrdn China Investment Company Limited

Why China?

Chinas equity markets have grown into the second largest financial market in the world after the US. There are more than 5,000 Chinese companies listed onshore in mainland China and offshore, mostly in Hong Kong and the US, presenting vast opportunity. Chinese markets are also becoming large and growing components of major global indices. A big driver of this growth has been the Stock Connect programme, which was launched in 2014. This opened direct trading links connecting Shanghai and Shenzhen with Hong Kong, making A Shares more accessible to institutional investors outside the mainland.

The Board

The Board of abrdn China Investment Company Limited has announced the appointment of two new directors, Anne Gilding and Sarah MacAulay, with effect from today.

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Economic Factors That Impact

Economic factors are all those that pertain to the economy of the country that , such as changes in theinflation rate, the foreign exchange rate, the interest rate, the gross domestic product, and the current stageof the economic cycle. These factors, and their resulting impact on aggregate demand, aggregate investment andthe business climate, in general, have the potential to make a company highly profitable, or extremely likely toincur a loss. The economic factors in the PESTEL analysis are macroeconomic.

The economic factors that may be sensitive to, and in turn should consider before investing may include thefollowing:

Brand Equity Of Aberdeen Emerging Markets Investment Company Limited

Aberdeen Emerging Markets Investment Company

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Aberdeen Emerging Markets Investment Company Limited. The knowledge of brand equity will help in shaping Aberdeen Emerging Markets Investment Company Limited marketing strategy effectively thereby facilitating the growth of business for Aberdeen Emerging Markets Investment Company Limited.

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About Abrdn China Investment Company Limited

Seeking long-term capital growth by investing predominantly in Chinese equities.

abrdn China Investment Company Limited is a closed-end investment company with its Ordinary shares listed on the Premium Segment of the London Stock Exchange.

The Companys name, objective and investment policy were changed following approval by shareholders at an Extraordinary General Meeting on 26 October 2021, and in November 2021 the Company completed its combination with Aberdeen New Thai Investment Trust PLC.

The Company’s new objective is to produce long-term capital growth by investing predominantly in Chinese equities.

Managers Nicholas Yeo and Elizabeth Kwik are both based in the region and are supported by a team of over fifty investment managers.

Legal Notice

NMPI Status

The Company currently conducts its affairs so that securities issued by abrdn China Investment Company Limited recommended by financial advisers to ordinary retail investors in accordance with the FCAs rules in relation to non-mainstream pooled investment products and intends to continue to do so for the foreseeable future.

The Companys securities are excluded from the FCAs restrictions which apply to non-mainstream investment products because the Company would qualify as an investment trust if it were based in the UK.

Compliance with US Executive Order 13959

ABERDEEN ASSET MANAGERS LIMITED: 10 Queens Terrace, Aberdeen, Aberdeenshire, AB10 1XL Company No. SC108419

Increased Use Of Digital Marketing

  • Acquire 25,000 new online customers during the financial year
  • Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
  • Acquire 65,000 likes on the official Facebook page of Aberdeen Emerging Markets Investment Company Limited during the first quarter of the financial year

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Aberdeen Emerging Markets Investment Company Fund Review

A trust with best-of-breed managers and attractive yield, Aberdeen Emerging Markets Investment Company offers its shareholders access to a range of best-of-breed managers, many of whom are inaccessible for most UK-based investors.

These managers are investing in some of the most dynamic and fast-growing countries in the world. Investments are made through both closed-end funds such as investment trusts and open-ended funds such as OEICs and UCITS funds, blending the extra liquidity and access to a wider range of managers provided by open-ended funds with the opportunity to add value by buying closed-ended funds on wide discounts and selling them on tighter discounts.

While benchmarked against the MSCI Emerging Markets Index, AEMCs asset allocation may differ markedly from the benchmark and is one source of alpha .

Manager selection is also key to the success of the fund and AEMC is fortunate to have investments in a number of funds that the average investor might struggle to access. The ability to add value from narrowing discounts and corporate actions in the closed- end fund holdings is another source of alpha. The fund also offers a yield of 3.9% which is paid from a combination of income and capital.

AEMCs AIFM is Aberdeen Standard Fund Managers Limited and it has delegated the investment management of the company to Aberdeen Asset Managers Limited . Both companies are wholly owned subsidiaries of Standard Life Aberdeen Plc.

Surveys And Focus Groups

Aberdeen’s Kaloo Says He’s Optimistic About China Equities, Emerging Markets
  • Aberdeen Emerging Markets Investment Company Limited frequently conducts focus groups and surveys to identify its brand worth
  • These methods also help the company identify brand value, brand recall, and brand recognition
  • Focus groups allow Aberdeen Emerging Markets Investment Company Limited to gather feedback on its marketing strategy and helps it understand consumers better

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Technological Factors That Impact

Technology can rapidly dismantle the price structure and competitive landscape of an industry in a very shortamount of time. It thus becomes extremely important to constantly and consistently innovate, not only for thesake of maximizing possible profits and becoming a market leader, but also to prevent obsolescence in the nearfuture. There are multiple instances of innovative products completely redesigning the norm for an entireindustry: Uber and Lyft dominate the taxi cab industry smartphones have left other phones an unviable optionfor most et cetera.

The technological factors that may influence may include the following:

How We Make Money

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

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Daily Prices As Of 01 Jul 2022

Estimated NAV cum income730.68p

Estimated NAV ex income730.09p

Dividend Yield2.5%

Premium / to NAV cum income-13.8%

Premium / to NAV ex income-13.7%

Please note: Prior to 26 October 2021, the Company’s investment policy was to invest in emerging market funds of funds. Please note that performance data for time periods prior to 26 October 2021 relate to an investment objective and strategy that no longer applies.

Director And Head Of Equities China

Aberdeen Emerging Markets Investment Company

Nicholas Yeo is the Head of China/Hong Kong Equities team at abrdn. Nicholas joined abrdn in 2000 via the acquisition of Murray Johnstone. He was seconded to the London Global Emerging Market team for two years where he covered EMEA and Latin American companies, before returning to the Asian Equities team in Singapore in March 2004. In March 2007, he transferred to Hong Kong to lead Chinese equity research.

Nicholas holds a BA in Accounting and Finance from The University of Manchester and an MSc in Financial Mathematics from Warwick Business School. Nicholas is a CFA charterholder.

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Strong Market Research And Consumer Understanding Grounded

  • Aberdeen Emerging Markets Investment Company Limited marketing strategy is strongly grounded in consumer and market research
  • Aberdeen Emerging Markets Investment Company Limited makes informed marketing campaigns and goals based on consumers behavioural feedback
  • Aberdeen Emerging Markets Investment Company Limited also incorporates consumer feedback in its marketing strategy
  • Aberdeen Emerging Markets Investment Company Limited marketing strategy is based on market trends, and consumer needs and wants

Competition Analysis In The Marketing Strategy Of Aberdeen Emerging Markets Investment Company Limited

The industry in which Aberdeen Emerging Markets Investment Company Limited operates is very responsive to market and consumer trends. Aberdeen Emerging Markets Investment Company Limited, therefore, needs to be vigilant in its market strategy towards competition to make sure that it maintains its competitive advantage.

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Social Factors That Impact

The social factors that impact are a direct reflection of the society that operates in, and encompassesculture, belief, attitudes and values that the majority of the population may hold as a community. The impact ofsocial factors is not only important for the operational aspect of , but also on the marketing aspect of theorganization. A thorough understanding of the customers, their lifestyle, level of education and beliefs in asociety, or segment of society, would help design both the products and marketing messages that would lead to aventure becoming a success.

The social factors that affect and should be included in the social aspect of the PESTEL analysis include thefollowing:

First Trust/aberdeen Emerging Opportunity Fund Sees Significant Growth In Short Interest

Aberdeen suffers emerging outflows | Lex

Posted by admin on Jun 30th, 2022

First Trust/Aberdeen Emerging Opportunity Fund saw a large increase in short interest in the month of June. As of June 15th, there was short interest totalling 500 shares, an increase of 150.0% from the May 31st total of 200 shares. Based on an average daily volume of 25,500 shares, the days-to-cover ratio is presently 0.0 days.

Shares of NYSE:FEO opened at $8.86 on Thursday. The stock has a 50-day simple moving average of $9.15 and a 200-day simple moving average of $11.00. First Trust/Aberdeen Emerging Opportunity Fund has a 1 year low of $8.55 and a 1 year high of $15.36.

The firm also recently declared a quarterly dividend, which will be paid on Thursday, June 30th. Shareholders of record on Thursday, June 23rd will be given a dividend of $0.25 per share. The ex-dividend date of this dividend is Wednesday, June 22nd. This represents a $1.00 dividend on an annualized basis and a yield of 11.29%.

About First Trust/Aberdeen Emerging Opportunity Fund

First Trust/Aberdeen Emerging Opportunity Fund is a closed-ended balanced mutual fund launched and managed by First Trust Advisors L.P. It is co-managed by Aberdeen Asset Management Inc The fund invests in public equity and fixed income markets of global emerging countries. It seeks to invest in the stocks of companies operating across the diversified sectors.

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Company Competitive Advantage In The Marketing Strategy Of Aberdeen Emerging Markets Investment Company Limited

The marketing strategy of Aberdeen Emerging Markets Investment Company Limited stands out from the clutter and competition. Aberdeen Emerging Markets Investment Company Limited has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Aberdeen Emerging Markets Investment Company Limited has utilized:

The Vision Of Aberdeen Emerging Markets Investment Company Limited

The vision of Aberdeen Emerging Markets Investment Company Limited is to be the leading quality service and product provider for customers. Being the best and the leading player means that Aberdeen Emerging Markets Investment Company Limited marketing strategy and operations focus on:

  • Providing high quality of products and services
  • Providing value to customers
  • Concentrate on building customer experience

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Making Effective Use Of Emotional Appeals

  • Consumers emotional needs strongly influence all marketing objectives and marketing goals set by Aberdeen Emerging Markets Investment Company Limited
  • In addition to fulfilling functional needs, Aberdeen Emerging Markets Investment Company Limited also tries to fulfil the emotional and psychological needs of the consumer
  • Aberdeen Emerging Markets Investment Company Limited tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

Importance Of Marketing Mix

Aberdeen Emerging Markets Investment Co. Ltd., UK:AEMC Quick Chart ...
  • The marketing mix helps a company choose and decide on a suitable marketing strategy
  • The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
  • The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

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Legal Factors That Impact

The government institutions and frameworks in a country, while technically also political and thus subject towhichever political party holds the majority in a government body, are also legal and thus should be consideredin a PESTEL analysis. Often policies on their own are not enough to efficiently protect and its workers, makingappear an undesirable place of employment that may repel skilled, talented workers.

The legal factors that deserve consideration include the following:

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Investment Philosophy And Process

AEMCs managers seek to construct a portfolio of both closed- and open-ended funds that give a diversified exposure to emerging markets. Outperformance of the benchmark can come from asset allocation decisions, fund selection and, in the closed-ended fund part of the portfolio, value can be added through discount contraction and corporate activity.

The managers believe that value-based, active investing can deliver outperformance of market indices over the long term. They say that closed-ended structures have some structural advantages over open-ended structures. However, the inclusion of open-ended funds within the portfolio gives access to talented management teams that might not be available via closed-ended funds, allows for improved liquidity and offers protection against the possibility of discount widening.

Asset allocation a contrarian approach

In what can be quite volatile and unpredictable markets, the managers stress that it makes sense to prioritise caution over greed. Therefore, they try to avoid taking excessive style and factor risk within the portfolio. However, asset allocation is seen as an important potential source of alpha generation and therefore the distribution of the portfolio may differ markedly from the benchmark.

Fund selection looking for best-of-breed

Fees charged on the underlying funds must be competitive. The managers are often able to secure terms not available to other investors.


Discount narrowing


Pestel Analysis & Environment Analysis

Be reasonably cautious in Indian markets | Adrian Lim, Aberdeen Standard Investments | The Interview

The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough externalanalysis of the business environment of any industry for which data is available. This is an important step foreventually devising a strategy that can effectively manoeuvre the competition to maximize a firm’s chances ofsustainability and profitability. PESTEL is an amalgam of initials of various factors that not only affect butthe entire industry as a whole- these factors are namely Political, Economic, Social, Technological,Environmental and Legal.

PESTEL analysis provides valuable insight into the operating challenges that any company in the industryappears to face, and so the company in question may face as well. An understanding of the overall competitivelandscape will prevent investors and entrepreneurs from partaking in any risky ventures if the risk arises outof, say, an unstable political regime or a sudden economic recession. This may be best exemplified by the recentexit of the United Kingdom from the European Union. The sudden fallout was political and caused many investorsto pull out of new ventures and halt their expansions, as the future became uncertain in the wake of thisdecision.

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