New Social Media Networks Drawing Funding From Investors
TechCrunch recently reported that Insightpool attracted some $4 million in Series A funding. During its seed round, the startup social media network drew half a million in funding. What is it about Insightpool that has investors willing to throw their money at it? While Insightpool takes an approach similar to other social media networks, what truly sets the site apart from its larger and more well-known competitors is its approach to filtering. The result is the delivery of an opportunely-timed message to boost the chances of conversion. Whether or not Insightpool has the staying power to become the next Facebook remains to be seen, but investors are clearly willing to bet on it.
Another social media startup worth watching is Medium. Created by Biz Stone and Evan Williams of Twitter, this microblogging platform offers users the opportunity to publish ideas and stories. Users can also use the site to curate their favorite stories and make recommendations using their networks. If you think it sounds a bit like Tumblr, you could be right. While no one really thought that a site that was originally dedicated to providing a platform for teens addicted to publishing fan fiction could ever take the world by storm, that’s what it is well on its way to doing. Medium is following in the footsteps of Tumblr. Last year, Medium reported that it had closed a stunning $25 million round of funding.
A Slower Time Is The Ideal Time To Do The Brand Work Youre Too Busy To Do
One of the biggest mistakes companies make is viewing brand as a nice to have or a luxury during good times. These are the same folks who think of a brand as only a logo, the people most likely to shoot down a legitimate push to update said brand in good times. But a brand is not fluff. In bad times, it is your lifeblood.
The silver lining of a recession is that leaderships mindset often shifts from If it aint broke, dont fix it to what changes can we make to survive this? If youre in a brand or marketing role, my best professional advice is to reframe this time as an awesome opportunity to become your ideal brand. If business is slowing down and you have fewer campaigns and initiatives, you can do the deep work now to become the brand buyers flock to in the future. .
Biased And Sponsored Reports
Companies and individuals will often share links to stories, reports, analyses and other commentary about their business or certain investment products that have been written or published by a third-party analyst, reporter or group not directly affiliated with the person or company making the post. This is often done to further market or add credibility to the company or an investment product.
However, some companies or individuals may select links to stories that are positive, promotional and more favourable toward the company or product being discussed, leaving out the negative or less favourable ones.
On some occasions, companies will pay for third-party reports or analyses that showcase themselves or certain products favourably and portray them as independent perspectives. But the fact that they have been sponsored increases the likelihood that they will be biased toward the company or recommend particular products over others as a way to entice investors.
Information that is intended to help you make a decision about investing should be factual and balanced, meaning that unfavourable news or information about a company or product must be communicated as clearly as favourable news.
Make sure to read any fine print attached to any stories or reports about a company or product to find out if the coverage is sponsored. If it is, you should question its bias.
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Share Your Website Content
Its not enough anymore to hope that people will organically find the content that is uploaded to your website, but we need to find other channels to drive people to it. Social media is a great place to share the content thats on your website. If youre sharing news stories or blog posts then share this with your followers and give them a reason to come and find out more on your website where you can convert them.
Convinced? Get in touch with us to find out more about why we think social media is a crucial investment for your practice.
If you would like more information on ‘how to manage your Facebook business page’, please contact Charlotte on 07734 741 960 who will be able to help.
If you simply dont have the time to spend on social media efforts, then let Connected Vet take the stress away from you. We have a variety of affordable social media packages to ensure you have an active Facebook page for your practice.
Social Media Has Exploded In Popularity Over The Last Two Decades And Many Still Have Huge Growth Potential But Which Stocks Are A Buy
currently has around 2.9 billion monthly active users as of Q2, making it the largest social media company in the world. However, the company is maturing and Facebooks CFO David Wehner stated that he expects growth to decelerate in the coming quarters.
Despite Facebooks market dominance, theres an air of uncertainty around the stock, partly due to the numerous scandals surrounding it in relation to its harmful impact on younger users, data breaches, and muc more. Investors interested in social media stocks may want to consider buying shares in smaller companies that still have huge growth potential.
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Is Investing In Social Media Marketing Worthwhile What Should Be Roi
Sawaram Suthar / May 1, 2017 | 6 Mins Read
The primary question that marketers usually face is whether investing in social media marketing worthwhile. Heres a blog that tries to answer that question.
The history of social media dates back to the time when people used to write letters to stay in touch with each other.
With the onset of 20th century and technological advancements, the interactions on social media have changed rapidly.
Investing Using Information Found On Social Media
Social media platforms like Facebook, Twitter, YouTube, Reddit, LinkedIn, and others have made it easy for companies to connect with investors and communicate information about themselves and their products.
However, since communicating investmentInvestment An item of value you buy to get income or to grow in value.+ read full definition information through social media is relatively new, sometimes mistakes are made. Information that is shared online may be incomplete or misleading, and in some cases may not comply with securities laws.
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Deliver Great Customer Service
Think of your Facebook page as an extension of our reception desk, as its a great place to deliver great customer service, answer queries and respond to questions that your clients may have. Managing your practices reputation is essential, and using social media is the perfect place to do this by encouraging positive reviews and correctly handling any negative comments.
Whats Next For The Social Media Industry
The industry has grown and evolved rapidly, and its very likely here to stay. But there are several critical issues the sector grapples with.
First, theres the specter of increased government regulation. Following the 2016 presidential election, in which social media played a pivotal role through political advertising and messaging, companies including Facebook and Twitter have come under intense scrutiny, as their platforms were used to disseminate often false or misleading misinformation.
Facebook, in particular, has faced investor and regulatory wrath for giving away data of nearly 90 million users to the political consulting firm Cambridge Analytica.
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Social Media Is Taking Over The World And Social Media Stocks Are Benefitting
Social media has never been more prominent. The former president of the United States famously used Twitter as a daily megaphone for all his latest thoughts, for better or worse depending on which end of the political spectrum you fall. Facebook is richer and more polarizing than ever. The Social Dilemma, a critically acclaimed documentary about the nefarious intentions of the big social media companies, was one of the most-watched movies on Netflix last year. So its no wonder that social media stocks are faring well.
But did you know just how well theyre doing this year?
The Global X Social Media ETF , whose holdings include the top social media stocks from around the world , is up 31% in the last year, better than the 27.5% run-up in the tech-heavy Nasdaq. Going back even further, SOCL is up 101% in the last two years, versus a 91% jump in the Nasdaq. So this is not a new phenomenon.
Expect it to continue that way in the coming years as social media continues to take over the world again, for better or worse.
Here are three social media stocks that have impressed the most so far in 2021:
Social Media Stock #1: Snap Inc.
2021 Gains: 52%
With accelerating sales growth and improvement on the bottom line, Snap Inc. finally looks stable. And the chart is encouraging, despite plenty of ups and downs
Social Media Stock #2: Facebook
2021 Gains: 39%
Social Media Stock #3: Twitter
2021 Gains: 20%
Considering The Evolution Of Social Media And The Way They Have Changed We Must Highlight That Investing In Advertisements On Social Media And Doing It Well Is A Formula For Success
This option used to be very cheap however, when it started generating good business results, the model changed.
Reasons to invest in social media ads
It has been shown that investing in social media ads is really the best marketing option, and it will continue to be through 2023.
Among the main reasons to invest in social media ads are the following:
- Attract potential clients
Investing in social media ads lets users click on a link to a website to increase the engagement and hook them on a product or service.
To get better results on 2023 and to complement this option, you need to create a good SEO and content strategy. Combining these two aspects is the complete package.
- Creates visibility
On social media the number of networks doesnt guarantee visibility, social media sites have certain key aspects to show posts. That way, investing in ads will let you reach your public and get the results you expect
- Increase actions
A paid ad doesnt just let you reach more people, it also creates the opportunity for that people to share and comment on the post, which immediately increases its performance and creates better results.
Which is why investing on ads makes the social media site much more effective and viral for attracting more potential clients.
- Increasing the target
Likewise, you must start by making a study where you stablish each target you want to reach.
If you need a marketing strategy on social media for your company, you can contact us through oursocial media sites.
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Social Media Stocks: What You Need To Know
Whats the first thing that comes to mind when you think of social media stocks? Considering more recent developments, its probably Elon Musk buys Twitter. While Musks decision has surely reignited interest in social media shares, theres a lot more to know.
The very first social media platform was launched 25 years ago, showing just how popular these networks continue to be. Traders and investors caught onto the trend a long time ago, and are often searching for the best social media stocks to buy. Before we delve into the most popular social networks, here are some quick facts about the industry:
- More than 58% of the global population uses some form of social media, of which men make up the majority1
- Users access on average 7.5 different social platforms a month1
- Over 93% of internet consumers are social media users1
- Microsoft currently has the highest market cap of all social stocks, followed by Alphabet2
- The five most used social platforms include Facebook, YouTube, WhatsApp, Instagram and WeChat1
Back to Musk the multi-billionaire acquired Twitter in April 2022 for around $44 billion but withdrew from the deal in July. He was quoted as saying that Twitter had extraordinary potential, and he wanted to see more free speech on it. This leaves the public wondering: whats next for Twitters share price? Lets look at the top social media stocks to watch for the coming months.
Reasons Why Social Media Marketing Is Worth Investing In
Social media marketing is the fastest way to grow your business today.
Rife with selling opportunities to drive revenue, its the best way to reach new audiences, build your brand, and find new customers.
What makes it so unique? Well, for one thing, social media builds on itself. Your social media profiles welcome people to your brand 24/7. Your Pages and accounts are the gateways for leads, projects, speaking gigs, invitations to events, partnerships, and more.
Good news: You already have the tools to sell and promote your brand on social media. With just a phone and access to the internet, you can create content and share it with the world at a low-cost.
If you arent yet convinced to hop on board the social media train, here are five reasons why you should invest in social media marketing today.
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Check Official Disclosure Documents And Company Materials
You can find detailed and official information about companies and products by checking the following resources:
System for Electronic Document Analysis and RetrievalSystem for Electronic Document Analysis and Retrieval The electronic system used by public companies and investment funds across Canada to officially file disclosure documents. You can access this information free of charge.+ read full definition
SEDAR is an electronic system used by public companies and investment funds across Canada to officially file disclosure documents. These disclosure documents contain information that can help you assess a companys management, products, services, finances, future prospects and risks. You can access this information free of charge. Learn more about disclosure documents.
System for Electronic Disclosure by Insiders
SEDI is a filing system that collects the reports of all securities transactions made by people who are considered insiders of a company . You can access this information free of charge.
Generally, securities offered to the public in Ontario must be offered with a prospectus a document that provides detailed information about the security and the company offering it. However, there are some exemptions to this rule that allow securities to be offered without a prospectus these are called prospectus exemptions. Learn more about the exempt market and the different types of prospectus exemptions.
Gain Engagement From Your Clients
Probably the biggest benefit from using social media is gaining engagement from your clients. Posting interesting and engaging content regularly will help you to appear on your clients and their friends newsfeeds and will enhance the number of people seeing your content. Although sales messages are an important part of your social strategy, posts that are designed to purely drive engagement are key to widen your reach.
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What Is Social Media Roi
The Return on Investment or ROI is the amount a company will be getting in return of the invested amount of time, money, and resources it has put into social media marketing. In short it is the result or the fruit of the investment one has made.
Social media, if used correctly, can help investors attain their ROI goal. However, if used in the wrong manner, it can make the business suffer a huge loss. So, there are various ways by which an investor can use the social media to generate revenue for the business.
Social media ROI is important as one it tells the investor where they wish to go and which direction they should actually be headed. This is imperative for a companys marketing campaign to be successful. Else, one is simply wasting time, effort and money in a fruitless exercise.
Simply put, social media ROI is the results of a companys efforts to promote the brand on social networking sites. What the output is which ideally is measured in terms of money.
Basically, if one subtracts the investment made from the money one generates through social media campaigns, one gets the social media ROI.
Social Media Industry Is Not About Entertainment Anymore
10 years ago most of the existing social networks were tools for killing the time and finding your classmates and relatives. Now, platforms as Instagram became full-functioning business tools where services and goods are bought and sold. Many online businesses depend on a particular network which makes them vulnerable at some point but brings additional growth to well-known social media.
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Drive Traffic To Your Website
Its no doubt that getting people to your website is one of your key objectives and social media will certainly help with this. Facebook is a traffic-driving channel that enables you to direct people straight through to your website to fulfil a desired action: Read your news story, sign up to your email newsletters, find your contact details or register their pet with you.
You Can Provide Better Customer Service
With the nature of social media being 24/7 and well, social, you will get a lot of customers interacting with you directly at all times of the day. From asking questions to giving real-time reviews and feedback. This gives you an opportunity to respond quickly to any queries and thank your customers for their support, instead of them having to wait to talk to a customer service representative during office hours.
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